![]() ![]() Under Destination URL paste your URL including your UTM parameters. Log in to RollWorks and navigate to Advertising > Ad Library.Ĭlick Upload for new Ads or select an existing Ad and click Edit.For example if you are running a Facebook campaign you could add the. Use utm_content to differentiate the type of ad, for example differentiating your static vs dynamic ads. The UTM source parameter is the website, platform or channel that the visit is coming from. ![]() Use utm_campaign to identify a specific Campaign or AdGroup. Use utm_medium to identify a medium such as retargeting or brand awareness. Use campaign source (utm_source) to identify the source of your campaign. When adding Ads to your RollWorks Ad Library you should use the following UTM tags in the table below. Here's a sample destination URL for an Ad with three UTM tags highlighted: /? utm_source=rollworks& utm_medium=retargeting& utm_campaign=spring_promotion& utm_content=static The tracking variable is a unique variable text that identifies the parameter being tracked. The UTM parameter starts with utm and allows you to track 5 different parameters: campaign, medium, source, term, and content. ![]() The UTM tags need to be formatted in the following way so that Google Analytics and RollWorks can recognize them and use them to segment the analytics data associated with them. UTM parameters track traffic through two components: the UTM parameter and the tracking variable. You should add UTM tags at the end of the Destination URL when creating your Ads in RollWorks to track the effectiveness of your Ads and identify common user touchpoints on the path to conversion. UTM tags are also known as UTMs, UTM codes, or UTM parameters. UTM tags allow you to know if an Ad is generating clicks or traffic to the destination URL in Google Analytics. UTM tags are a very common method of tracking digital marketing campaign performance by marketers. ![]()
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